In the centuries-old tradition of our people, there has always been a special relationship with rakija. It has always been a mark of prestige and pride for every household. With the desire to return to tradition and roots while connecting them to the demands of modern consumers, the company Simex Original was founded in 1991 in Subotica, in northern Serbia. Over three decades of existence, the company has continuously expanded its operations and improved its production, combining traditional values with the latest technology in manufacturing. This has been a sure recipe for success, enabling Simex Original to position itself as one of the most recognizable producers of fruit rakijas and alcoholic beverages in Serbia, with its products marketed not only domestically but also in numerous export markets across Europe, Russia, and China.