The company Rubin is responsible for establishing a third of the new vineyard plantations in Serbia and possesses the largest vineyard areas, planting the Serbian indigenous variety Prokupac. Thousands of hectares of sun-drenched vineyards stretch primarily in the region of the famous Three Morava rivers. According to our winemakers, our most beautiful vineyards are in the vicinity of Leskovac, while the southernmost and highest vineyard is in Preševo, where Chardonnay and Muscat varieties thrive. Rubin Winery is successfully writing its seventh decade of existence.
The wines of Rubin Winery are recipients of the Purple Plaque awarded by the Ministry of Agriculture—guaranteeing the origin and quality of the wine. They were selected as Consumer Favorites in 2021/22. Rubin’s Prokupac carries the “Čuvarkuća” trademark awarded by the Serbian Chamber of Commerce within the project “Stvarano u Srbiji”—a confirmation of quality and domestic origin of the products. Alongside brandy and rakija, Rubin’s wines have won hundreds of medals at international and domestic wine competitions.
Few wineries in Serbia can boast this volume of premium products and a collection of archive wines and brandies. Rubin Winery’s advantage lies in the complete wine production process. It begins in the vineyard, continues through the cooperage where barrels for wine are made, and culminates in the premium product in the bottle. This uniqueness contributes to the production of the highest quality wines and brandies. Rubin’s brandy has surpassed all previous records in terms of the number of medals and quality recognitions at the most renowned competitions both domestically and internationally. Over the past 60 years, more than 500 million liters have been sold. The royal edition of one of the most popular Serbian brands is the 50-year-old Hedonic archive brandy. This most prestigious product from the family of brandies presents a product that embodies decades of work, effort, and knowledge. The artistry of this drink lies in the fact that Hedonic was created according to a unique recipe based on experience and tradition.
An incredible 50 years have passed, during which selected wine distillates and brandies have been cultivated and matured in specific Rubin barrels made from Serbian oak. The years of aging, during which a series of processes occur in the wine distillate, are one of the most important factors influencing the unforgettable taste and aroma of this drink. Half a century was the perfect measure to achieve the finest, rich, and complex flavor that leaves no one indifferent. Initially strong and complex at first impression, Hedonic transitions into an exceptionally enduring, soft, and harmonious tone of caramel, vanilla, and dried fruits. It is characterized by an intense presence of tannins and a taste that lingers long after consumption, evoking a pleasant sweet flavor of honey. Hedonic is a powerful and robust pleasure, an adventure of unparalleled aromas and flavors. It is poured into a beautiful crystal bottle adorned with 24-karat gold, housed in a special decorative box along with appropriate serving accessories. It represents an aromatic time capsule and a perfect composition of flavors, a true artistry of brandy.