Roxs Winery Ltd is one of the newest wineries in Bulgaria. It is located in the picturesque village of Vinarovo, Chirpan municipality, between Stara Zagora and Chirpan, at the foot of Sredna Gora Mountain. Rocks Winery Ltd was established under the Bulgarian law in 2018. It is owned by two families – Snezhana and Atanas Mutafchiiski and Deliana and Dako Nikolovi. Oenologists are Snezhana and Atanas Mutafchiiski – famous names in the Bulgarian wine tradition. Up to 80 tons of grapes are processed in the wine cellar, with capacity to increase the production to 100 tons. The winery has modern technological equipment and stone rooms with oak barrels for aging wines. Roxs Winery does not have its own vineyards, but it works with some of the best grape growers in the region and throughout Southern Bulgaria.
4 brands of wine have been developed: Peró, Roxs winery, Yavorovi strasti and SM.
SM is the top wine of the winery – this blend between Syrah and Marseille bears the initials of its author Snezhana Mutafchiyska – an oenologist with international experience.