Within Pure Fruit d.o.o., there is a vineyard covering 6.5 hectares, where wine varieties such as Merlot, Muscat Hamburg, and Tamjanika are cultivated. Emperus Winery also operates here, having started wine production in 2023. Currently, three types of wine are produced: Merlot – red wine, Muscat Hamburg – rosé wine, and Tamjanika – white wine. The vineyard is located in Šumadija at an altitude between 220 and 260 meters. All plots where the vineyards are established are oriented to the south and southeast. Wine production takes place in the production facility in the village of Đurđevo.