Day 1 – Wine Vision Fair 2024 Opening: Vibrant Celebration of Regional and International Wine Culture
The highly anticipated Wine Vision Fair 2024 launched today, marking one more significant milestone for the Balkan region’s wine industry. The event, held in Belgrade, brings together wine producers, distillers, experts, and enthusiasts from across the world. Third time in a row, Wine Vision delivers an exceptional showcase of the rich viticultural heritage, mastery of distillers, and culinary artists.
This year’s fair highlights the confluence of tastes, diversity, and quality, featuring participants from more than 38 countries, more than 650 exhibitors, and 10,000 labels. Exhibitors represent both established wineries and emerging boutique producers, distilleries, and restaurants, offering visitors an extensive sampling of regional wine craftsmanship.
Key highlights of the event include domestic and foreign wine experts, who will hold a series of masterclasses, workshops, and guided tastings. Masterclasses and workshops will be dedicated to the great terroirs of Serbia and the Balkans. Visitors will also get a chance to hear about marketing strategies in the wine business, creating the perfect wine list, and there will be space for stories about great wines and famous regions of the world—from France and Italy all the way to California.
The fair was officially opened by the President of Serbia, Aleksandar Vučić, the Prime Minister of Serbia, Miloš Vučević, the Prime Minister of North Macedonia, Hristijan Mickoski, the Serbian member of the Presidency of BiH, Željka Cvijanović, and the President of the Republika Srpska, Milorad Dodik, the Mayor of Ljubljana, Zoran Janković, ministers in the Government of Serbia, and via video Albanian Prime Minister Edi Rama.
In his speech, president Vučić said that Wine Vision is a testament to everyone working on it, to winemakers who prepare for months for this fair. He further noted that Wine Vision is now the third most important wine fair in the whole of Europe and that in two or three years it should become the second largest. By quality, by the number of exhibitors, and by the number of visitors, by all parameters.
The Prime Minister of Albania, Edi Rama, highlighted that Western Balkan is increasingly being recognized as a world tourism brand, and Albania is very proud of its contribution to this. He said he believes that together, in this historic region, we can do more for ourselves united than we would achieve if we worked individually.
The Prime Minister of North Macedonia, Hristijan Micoski, said that his country is the leading exporter in the region in terms of liters per capita and that he believes Wine Vision will both strengthen the wine industry and open up new markets and opportunities for all participants.” He added that Wine Vision is a place for showcasing and tasting, but also a place for discussion, education, and cooperation. “It’s a place that will benefit us all in the long term,” Mickoski said.
The fair runs until 24 November, promising to be a landmark event in the region’s wine, distilling, and culinary industry calendars.
