Zarić Distillery was based on the tradition and built on the premises of the once-famous brandy distillery Povlen, whose old glory has faded over the last two decades until the arrival of the Zarić family. Large financial investments, dedication and desire to combine the best technology, modern science, experience and old Serbian tradition, made it possible to make the old Povlen shine as the new Zarić Distillery, the most modern rakija distillery in Southeast Europe.