As the Consorzio represents more than the 80% of the producers using “Valpolicella” appellation, it promotes activities to enhance the value of the whole territory: the wine and its area of origin, Valpolicella history, traditions and the typical features that make its landscape unique in the world. The Consorzio has very important institutional tasks: it takes care of promotion, value enhancement, and information spread for Valpolicella wines and territory and it is responsible for the tutelage of Valpolicella brand and viticulture in the wine production area. It is in charge of the surveillance, safeguard and protection of the appellation.