Jovac Winery is located in the heart of the wine region Three Morava rivers, 150 km south of Belgrade, along the E75 highway, 12 km south of Jagodina, on the regional road P217. The winery was founded with the help of cooperative members in 1908 and started operating with its large wine cellar in 1922. Wines from this winery were served throughout Europe between the two World Wars, even in royal courts.
Today, it is a very modern winery dedicated to the exclusive production of premium wines from grapes grown in its own vineyards, which were planted in 2018 and are located on the eastern slope of Mount Juhor, at an altitude of 265-295 meters, bathed in sunlight all day and facing the fertile Morava valley.
In addition to modern technology in wine production, tradition, love, and passion have been preserved. White wines are produced fresh, from pure varieties, without blending or aging in barrels, while red wines age for up to 24 months in barrels made of French, American, Slavonian, and Serbian oak.