Serbian Wineries to Showcase at London Wine Fair 2025 with Award-Winning Wines

For the second consecutive year, the Chamber of Commerce and...

Wine Vision by Open Balkan Returns to Wine to Asia in Shenzhen: Rakija and Balkan Wines Capture Chinese Interest

Shenzhen, May 9, 2025 — The Wine Vision by Open Balkan initi...

Wine Vision at Vinitaly: The Friendship That Lasts

Verona, Italy— April 2025— For the third consecutive year, ...

Wine Vision at Vinitaly – The Third Consecutive Year

Verona is once again preparing to welcome the world’s fines...

Serbian Wineries and Distilleries Eye Booming Asian Market— Here’s What’s Next

Serbian wineries and distilleries made a strong impression ...

Wines of Serbia at “Wine Warsaw EXPO” 2025

The Serbian Chamber of Commerce took another big step in pr...

Announcements2

  • Download 2024 Social Media Brand Kit

    Download 2024 Social Media Brand Kit

    Dear Exhibitors & Guests,

    Only two days left to Wine Vision 2024 fair. We invite you to download the 2024 Social Media Brand Kit and share our visuals, just as you share our vision!

    JOIN THE CONFLUENCE OF TASTES!

    Download our 2024 Social Media Brand Kit with this year’s key visuals and become one of wine visionaries!

  • Apply for Wine Masterclass Sessions

    Apply for Wine Masterclass Sessions

    Dear Visitors,

    We kindly invite you to participate in masterclasses and workshops of Wine Vision by Open Balkan fair, which is taking place in Belgrade, November 22-24.

    APPLICATION DEADLINE IS NOVEMBER 21ST 2024

    Apply by sending an E-mail with Your credentials and title of Masterclass You wish to attend.

WELCOME TO THE LARGEST & MOST IMPACTFUL WINE, SPIRITS & FOOD FAIR IN SOUTHEAST EUROPE!

Wine Vision by Open Balkan fair serves as a hub for the wine, spirits, food, and related industries. This premier gathering draws together wine experts, Masters of Wine, global market traders, journalists, and award-winning chefs from across the globe. Wine Vision by Open Balkan fair fosters collaboration, innovation, and networking within the wine industry, shaping its future and connecting key players who drive its evolution on the world stage.

SHARING BEAUTIFUL VISIONS THIRD YEAR IN A ROW!

Official Partner of Wine Vision by Open Balkan 2024 Fair

Official Partner of Wine Vision by Open Balkan 2024 Fair

Latest News

  • Serbian Wineries to Showcase at London Wine Fair 2025 with Award-Winning Wines

  • Wine Vision by Open Balkan Returns to Wine to Asia in Shenzhen: Rakija and Balkan Wines Capture Chinese Interest

    Wine Vision by Open Balkan Returns to Wine to Asia in Shenzhen: Rakija and Balkan Wines Capture Chinese Interest

  • Wine Vision at Vinitaly: The Friendship That Lasts

    Wine Vision at Vinitaly: The Friendship That Lasts

  • Wine Vision at Vinitaly – The Third Consecutive Year

    Wine Vision at Vinitaly – The Third Consecutive Year

  • Serbian Wineries and Distilleries Eye Booming Asian Market— Here’s What’s Next

    Serbian Wineries and Distilleries Eye Booming Asian Market— Here’s What’s Next

  • Wines of Serbia at “Wine Warsaw EXPO” 2025

    Wines of Serbia at “Wine Warsaw EXPO” 2025

  • It’s Official – The Fourth Wine Vision Fair to Be Held in November 2025

    It’s Official – The Fourth Wine Vision Fair to Be Held in November 2025

  • Food Vision: A Confluence of Tastes & Talent

    Food Vision: A Confluence of Tastes & Talent

  • Wine Vision by Open Balkan Returns to Wine to Asia in Shenzhen: Rakija and Balkan Wines Capture Chinese Interest

    Wine Vision by Open Balkan Returns to Wine to Asia in Shenzhen: Rakija and Balkan Wines Capture Chinese Interest

  • Wine Vision at Vinitaly: The Friendship That Lasts

    Wine Vision at Vinitaly: The Friendship That Lasts

  • Wine Vision at Vinitaly – The Third Consecutive Year

    Wine Vision at Vinitaly – The Third Consecutive Year

  • Serbian Wineries and Distilleries Eye Booming Asian Market— Here’s What’s Next

    Serbian Wineries and Distilleries Eye Booming Asian Market— Here’s What’s Next

More about Wine Vision

Open Podcast

Open podcast / S2 / E3: Zoran Andonov, Vertical IoT Solutions, Telekom Serbia

Imagine a tool that not only decreases the usage of pesticides and insecticides but also saves energy and reduces irrigation costs by up to 30% in fruit- and wine-growing industries

Open Podcast / S2 / E4: Predrag Gavrilović, Sommelier and Wine Connoisseur

We spoke with Predrag Gavrilović, a sommelier, wine connoisseur, traveler, lecturer, who lets us in on the bustling wine scene in the region and how the taste of wine lovers is changing and can we say, maturing well.

Open Podcast / S2 / E5: Saša Špiranec, International Wine Judge and Journalist

Saša reflected on the development of Balkan’s wine industry and where its potential in the international market is, which unsurprisingly is all about quality wines made from autochthonous varieties.

Open Podcast / S2 / E6: Stevan Rajta, President of the AWWS

When asked what Wine Vision contributed to the region, our guest stated that it vastly increased our mutual knowledge and understanding of wines and wine regions in Serbia, Albania, and North Macedonia.

Open Podcast / S2 / E7: Milan Zarić, Distiller

In this episode of podcast we spoke with one of renowned distillers, Milan Zarić, who shared with us his story of a family-owned distillery that reached for the stars, and succeeded.

WVOB@Instagram

London calling @london_wine_fair — Serbian wines take the stage! 🇬🇧🇷🇸 From indigenous grape varieties to Decanter-awarded labels, the national stand (B-50) will showcase the strength, tradition, and potential of Serbian winemaking.🍇🍷 This year’s presentation also includes Wine Vision by Open Balkan – a rising regional platform connecting the Balkan with the world. 🎡 @bt.winery @vinarijapanjkovic @vinarijadeuric @erdevikwinery @vinarija.vincic @ateljevinasapat @vinarijadoja @matalj.vinarija @vinarija_aleksandrovic
WVOB returns to Shenzhen!🎉 At the @winetoasia_official fair in China, over 100 wines and 30 authentic brandies from Serbia are impressing industry professionals. 🇷🇸 🇨🇳 The fair was officially opened by Danijel Nikolić @mr.nicolick, Assistant Secretary General of the @vlada.republike.srbije, who emphasized the importance of the Chinese market and international partnerships. ⛩️ Tomorrow, May 10, renowned rakija expert Milan Zarić @destilerijazaric will hold the first-ever masterclass in Shenzhen and this part of China, titled “The Spirit of Serbia – Rakija as Heritage, Craft, and Cultural Identity”, introducing the Chinese audience to rakija as a national drink, a craft, and a cultural identity of the Balkans.🥃
Europe’s three great southern peninsulas, while seas apart share a great deal of culture. One of most prominent is how we enjoy our wines, how we present them and speak of them. 🟣 Watch the full episode on our YouTube channel. The link is in the bio.👆 @jelena_kokovic @frug.winery
Hristos vaskrse!🥚 Happy Easter to those celebrating today on the Gregorian calendar. Wishing you a peaceful day, shared with loved ones and a glass of good wine. 🍷🍇
Spirits are high with our winemakers, distillers and sommeliers. One things is for sure, everyone is eager and looking forward to welcoming everyone for Wine Vision in November! Bring a friend and bring a smile! See you soon!🎉🍷
For the third year in a row, Wine Vision by Open Balkan brought the vibrant spirit of Serbia, North Macedonia, and Albania to the heart of Vinitaly. With authentic wines, rakijas, and traditional cuisine, the stand became a lively meeting point for visitors from around the world. From meaningful connections to unforgettable flavors, this year’s showcase once again proved that the Balkan belong on the global wine map. Until next time, Vinitaly — grazie, Verona. See you in November at Wine Vision!🥂
Chef @uros_evic_uros, hospitality consultant and executive chef, shared his thoughts at @vinitalyofficial 2025 — highlighting that Wine Vision is not just about wine, but about gastronomy, heritage, and regional pride. For the third year in a row, the flavors of our region amazed the world — on the plate and in the glass. @serbianjuniorchefs
Welcome to Day 3 of @vinitalyofficial!🍷 Great energy, smiling faces, and the aroma of wine in the air — the Wine Vision stand is once again welcoming visitors from around the world, eager to discover authenticity, quality, and passion in every glass. If you’re in Verona, stop by — an exciting program awaits, with exceptional wines, rakija, and unforgettable flavors.
As @vinitalyofficial continues in full swing, the Wine Vision stand has become a vibrant meeting point for wine professionals, curious visitors, and passionate storytellers. From every pour to every plate, the spirit of the region is shining through. With each new conversation and tasting, this celebration of wine culture grows richer. Stay tuned – the best is yet to come!🥂
The first day of @vinitalyofficial, one of the world’s most prestigious wine events, was marked by exceptional wines, strong visitor interest, and encounters with sommeliers, chefs, and wine lovers from around the globe.🍷 The beginning of a four-day journey through the flavors of the region at Vinitaly in the heart of Verona is off to a promising start!💫

Official Partners

Food Vision Partners

Friends of Wine Vision